Building Hospitality Assets With Purpose, Precision, and Long-Term Value

Building Hospitality Assets With Purpose, Precision, and Long-Term Value
Mayur G. Dubal is a hospitality investor, hotel owner, wellness entrepreneur, and asset management leader with a diversified portfolio spanning branded hotels, independent hospitality assets, wellness businesses, and service-driven operations across multiple U.S. markets.
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Hospitality Ownership
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Asset Management
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Wellness Businesses
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Strategic Growth
About Mayur G. Dubal
Hospitality Investor • Hotel Owner • Wellness Entrepreneur
Mayur G. Dubal is a hospitality investor, hotel owner, wellness entrepreneur, and principal of Apex Asset Management LLC. His work spans hotel ownership, wellness ventures, independent hospitality assets, and strategic asset management across multiple states within the United States. At the intersection of hospitality, real estate, wellness, and disciplined operational oversight, Mayur has built a diversified portfolio rooted in service, operational excellence, financial stewardship, and long-term value creation.
His portfolio includes branded and independent hospitality assets operating within business travel markets, interstate travel corridors, leisure destinations, outdoor recreation regions, family travel markets, and regional tourism environments. Through Apex Asset Management LLC, Mayur brings an owner's mindset to every asset, balancing financial discipline with the operational details that define successful guest experiences.
Rather than viewing hotels solely as real estate assets, Mayur approaches hospitality ownership as an active operating business where value is created daily through service quality, operational systems, team performance, brand standards, guest trust, revenue strategy, property condition, and long-term market positioning. Beyond hospitality, Mayur has expanded into wellness and lifestyle businesses that complement a broader service-oriented portfolio focused on customer care, recovery, confidence, and community engagement.
A Portfolio Built on Service, Strategy, and Stewardship
Mayur G. Dubal continues to build a diversified hospitality and wellness platform defined by disciplined ownership, operational accountability, and long-term asset management. His portfolio reflects a clear and consistent investment philosophy that guides every acquisition and operational decision.
Acquire With Purpose
Identify assets with strong market fundamentals and long-term upside potential.
Operate With Accountability
Drive performance through disciplined systems, team standards, and daily oversight.
Elevate Guest Experience
Deliver consistent, high-quality service that builds trust and loyalty.
Build Durable Long-Term Value
Reinvest strategically to protect and grow asset performance over time.
Apex Asset Management LLC
Strong Assets Require Strong Oversight
Apex Asset Management LLC serves as the strategic platform behind Mayur G. Dubal's hospitality and wellness portfolio — combining the analytical discipline of asset management with the practical realities of day-to-day hospitality operations.
Core Focus Areas
Property Performance Oversight
Continuous monitoring of operational and financial metrics across all assets.
Revenue Optimization & Capital Planning
Strategic reinvestment, renovation, and repositioning to maximize returns.
Brand Standards & Guest Experience
Ensuring compliance, consistency, and excellence across every property.
Vendor Coordination & Long-Term Protection
Operational accountability and strategic hospitality growth at every level.
Diversified Hospitality Assets Across Regional and National Markets
Mayur G. Dubal's hospitality portfolio includes branded hotels and independent lodging assets positioned across regional travel corridors, business markets, outdoor recreation destinations, tourism-driven environments, and interstate hospitality markets. The portfolio spans four states — Utah, Wyoming, Oklahoma, and Florida — with brand affiliations including IHG, Best Western, Choice Hotels, Wyndham, Hilton, and Marriott.
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Utah
5 Properties
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Wyoming
3 Properties
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Oklahoma
1 Property
4
Florida
1 Property
Utah Portfolio
Holiday Inn Express & Suites Sandy – South Salt Lake City
IHG Hotels & Resorts
A professionally positioned IHG-branded hotel serving business travelers, families, and visitors accessing the greater Salt Lake City market. This asset operates within one of Utah's most active and economically vibrant regional corridors, benefiting from consistent demand driven by corporate activity, healthcare, and leisure travel.
As part of the IHG Hotels & Resorts family, the property leverages one of the world's most recognized loyalty programs and brand standards to deliver a reliable, high-quality guest experience. The property reflects Mayur's commitment to operating branded assets with the discipline and attention to detail that sustains long-term performance and guest satisfaction.
Serving business travelers, families, and visitors in the greater Salt Lake City market.
Utah Portfolio
Best Western Paradise Inn & Resort
Best Western Hotels & Resorts
A strategically located hospitality asset serving interstate travelers and regional tourism demand within central Utah. The property has undergone major renovation and repositioning initiatives focused on operational recovery, guest experience enhancement, and long-term asset appreciation.
This asset exemplifies Mayur's approach to identifying properties with operational upside and executing disciplined improvement strategies. Through targeted capital investment and operational accountability, the Best Western Paradise Inn & Resort has been repositioned to better serve the evolving demands of its regional market while strengthening its long-term value profile.
Major renovation and repositioning completed — focused on operational recovery and long-term asset appreciation.
Utah Portfolio
Comfort Inn Layton – Salt Lake City
Choice Hotels International
A Choice Hotels property positioned within the Layton and greater Salt Lake City regional market. This asset serves a diverse mix of business and leisure travelers benefiting from Layton's growing commercial activity, proximity to major employers, and access to northern Utah's recreational and tourism destinations.
Operating under the Choice Hotels International brand, the property benefits from a nationally recognized loyalty platform and brand standards that support consistent guest satisfaction. The Comfort Inn Layton reflects Mayur's strategy of building a geographically diversified Utah portfolio that captures demand across multiple submarkets within the Salt Lake City region.
Utah Portfolio
Comfort Inn & Suites Woods Cross – Salt Lake City North
Choice Hotels International
A strategically positioned lodging asset serving north Salt Lake City regional business and leisure demand. Located in Woods Cross, this property captures travelers accessing the northern Salt Lake Valley, benefiting from proximity to commercial corridors, regional employers, and leisure destinations throughout northern Utah.
As a Choice Hotels International branded asset, the Comfort Inn & Suites Woods Cross operates within a proven framework of brand standards and guest loyalty that supports stable, long-term performance. This property further strengthens Mayur's concentrated Utah portfolio, providing geographic coverage across the full Salt Lake City metropolitan region.
Utah Portfolio
Sleep Inn South Jordan-Sandy
Choice Hotels International
A South Jordan hospitality asset positioned within a growing residential, business, and leisure corridor. South Jordan represents one of Utah's fastest-growing communities, with expanding commercial development, strong household formation, and increasing demand for quality lodging options serving both business and leisure travelers.
The Sleep Inn South Jordan-Sandy benefits from its location within this dynamic submarket, capturing demand from corporate travelers, families, and visitors accessing the broader Salt Lake City area. This asset rounds out Mayur's five-property Utah portfolio, demonstrating a deliberate strategy of building market coverage across the Salt Lake Valley's most active travel and business corridors.
Wyoming Portfolio
Wyoming Hospitality Portfolio
Mayur G. Dubal's Wyoming portfolio captures demand from outdoor recreation visitors, western tourism travelers, and regional lodging markets in one of America's most iconic destination states. The portfolio includes three properties serving distinct traveler segments across Wyoming's scenic and tourism-rich corridors.
Stagecoach Inn & Suites
A regional hospitality asset serving travelers, outdoor recreation visitors, and western tourism demand. Positioned to capture the authentic Wyoming travel experience.
The Trails End
An independent lodging property positioned for travelers seeking approachable accommodations within Dubois, Wyoming — a gateway to outdoor adventure.
Super 8 by Wyndham Dubois
A Wyndham Hotels & Resorts branded property serving value-conscious travelers and regional tourism demand within the Dubois market.
Oklahoma Portfolio
Hampton Inn & Suites Tulsa/Central
Hilton Hotels
Serving Tulsa's Core Demand Drivers
Business travelers & regional commerce
Healthcare demand corridors
Family tourism & leisure travel
Hilton Honors loyalty platform
A Hilton-branded hospitality asset serving business travelers, regional commerce, healthcare demand, and family tourism within Tulsa. As one of Oklahoma's largest and most economically active cities, Tulsa provides a strong demand foundation for this centrally located Hilton property.
The Hampton Inn & Suites brand is among Hilton's most trusted and consistently performing upper-midscale offerings, delivering reliable guest satisfaction through a proven operational framework. This asset reflects Mayur's strategy of acquiring branded properties in markets supported by diverse, multi-segment demand — ensuring resilient performance across varying economic conditions.
Florida Portfolio
City Express by Marriott – Florida
Marriott Hotels
A hospitality asset positioned within one of the nation's strongest tourism and leisure travel markets. Florida consistently ranks among the top U.S. states for domestic and international tourism, providing a powerful demand environment for quality lodging assets aligned with globally recognized brands.
Operating under the Marriott Hotels brand, this property benefits from one of the world's most powerful loyalty ecosystems — Marriott Bonvoy — and the operational standards that define the Marriott experience. The City Express by Marriott reflects Mayur's commitment to expanding his portfolio into high-demand leisure and tourism markets, diversifying geographic exposure while maintaining alignment with premier global hospitality brands.
Wellness Business Portfolio
Wellness & Lifestyle Ventures
Beyond hospitality, Mayur G. Dubal has strategically expanded into wellness and lifestyle businesses that complement his broader service-oriented portfolio. These ventures are focused on customer care, recovery, confidence, and community engagement — extending the portfolio's reach into the growing wellness economy.
New Image Day & Med Spa
A wellness and lifestyle business focused on aesthetics, personal care, and community-based wellness services. New Image Day & Med Spa delivers professional aesthetic treatments and personalized care experiences that build confidence and support long-term wellness goals for its clients.
iCRYO South Jordan
A modern wellness and recovery business focused on cryotherapy, recovery therapies, and health-focused customer experiences. iCRYO South Jordan serves a growing community of health-conscious individuals seeking advanced recovery and wellness solutions in the South Jordan, Utah market.
Brand Affiliations
Mayur G. Dubal's portfolio operates under some of the world's most recognized and trusted hospitality brands, providing guests with consistent quality, loyalty program access, and the assurance of globally established service standards.
IHG Hotels & Resorts
Holiday Inn Express & Suites Sandy
Best Western Hotels & Resorts
Paradise Inn & Resort, Utah
Choice Hotels International
Comfort Inn Layton, Woods Cross & Sleep Inn South Jordan
Wyndham Hotels & Resorts
Super 8 Dubois, Wyoming
Hilton Hotels
Hampton Inn & Suites Tulsa/Central
Marriott Hotels
City Express by Marriott, Florida
Strategic Hospitality Ownership Built Around Long-Term Value
Mayur G. Dubal's investment strategy is built around practical ownership, disciplined asset review, operational accountability, and long-term value creation. Rather than pursuing short-term gains, the strategy prioritizes assets and markets that support durable, sustainable performance over time.
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Market Relevance
Focus on markets supported by tourism demand, business travel, interstate corridors, healthcare activity, and regional economic growth.
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Operational Upside
Identify assets where operations, revenue strategy, guest satisfaction, and brand positioning can improve long-term asset performance.
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Capital Stewardship
Invest thoughtfully in improvements that protect asset value while enhancing guest experience and operational performance.
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Portfolio Diversification
Build across multiple hospitality segments, geographies, wellness businesses, and service-driven operating assets.
Leadership Philosophy
Ownership • Accountability • Service
Mayur G. Dubal believes successful hospitality and wellness businesses are built through strong operational systems, team accountability, service consistency, financial discipline, and attention to detail. His leadership philosophy is grounded in respect for both guests and employees, and a commitment to long-term thinking over short-term convenience.
This owner's mindset means Mayur remains actively engaged with the operational realities of each asset — not as a passive investor, but as a principal who understands that value is created through daily decisions, team performance, and the relentless pursuit of service excellence. Continuous improvement and responsible growth are not aspirational ideals but operational standards embedded across the portfolio.
Successful hospitality businesses are built through operational discipline, team accountability, and an unwavering commitment to the guest experience.
Building a Diversified Hospitality & Wellness Platform
Growth Vision
Mayur G. Dubal's long-term vision is to continue building a diversified portfolio of hospitality and wellness assets that combine strong market fundamentals, disciplined ownership, operational excellence, strategic expansion, service-based business growth, and long-term asset appreciation. By combining hospitality ownership with wellness-focused ventures, the portfolio is positioned around both market opportunity and enduring customer demand.
Hospitality Ownership With an Asset Management Mindset
Asset Management Positioning
Each property within the portfolio is evaluated as a living operating asset where performance depends on the alignment of capital investment, operations, brand positioning, market demand, guest experience, revenue strategy, and operational discipline. This holistic approach ensures that no single factor is optimized in isolation — every lever is managed in concert to drive sustainable performance.
This approach allows Mayur G. Dubal to identify opportunities for operational improvement, protect downside risk, strengthen long-term asset value, and enhance guest experience across a diversified portfolio. Through Apex Asset Management LLC, this asset management mindset is applied consistently across every property — from branded IHG and Hilton assets to independent Wyoming lodging properties and wellness businesses.
This integrated framework ensures that every investment decision, operational initiative, and guest experience improvement contributes to the portfolio's overarching goal of durable, long-term value creation.
Portfolio at a Glance
10+
Hospitality Assets
Branded and independent hotels across four U.S. states.
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States
Utah, Wyoming, Oklahoma, and Florida.
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Brand Affiliations
IHG, Best Western, Choice Hotels, Wyndham, Hilton, and Marriott.
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Wellness Ventures
New Image Day & Med Spa and iCRYO South Jordan.
Connect With Mayur G. Dubal
Contact
For hospitality partnerships, hotel investment discussions, asset management opportunities, wellness business inquiries, acquisition opportunities, or strategic introductions, please connect below. Mayur G. Dubal and the Apex Asset Management LLC team welcome conversations with aligned partners, investors, and industry professionals.
Apex Asset Management LLC
Mayur G. Dubal

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Areas of Inquiry
Hospitality partnerships & joint ventures
Hotel investment discussions
Asset management opportunities
Wellness business inquiries
Acquisition opportunities
Strategic introductions
Hospitality Ownership With Discipline, Stewardship, and Long-Term Vision
Mayur G. Dubal is a hospitality investor, hotel owner, wellness entrepreneur, and asset management principal building a diversified portfolio across hotels, wellness businesses, and service-driven assets. His work reflects a long-term commitment to operational excellence, guest experience, capital stewardship, hospitality growth, wellness-focused service, responsible ownership, and sustainable asset performance.
Across hospitality, wellness, and asset management, the portfolio continues to evolve with a focus on creating resilient businesses, strengthening operations, and building long-term value across multiple U.S. markets. Through Apex Asset Management LLC, every asset is managed with the discipline, precision, and purpose that defines Mayur's approach to building a lasting hospitality and wellness platform.
Operational Excellence
Daily performance standards across every asset in the portfolio.
Capital Stewardship
Thoughtful investment that protects and grows long-term asset value.
Responsible Ownership
An owner's mindset applied to every property, every day.
Ready to Build Something Lasting?
Whether you are exploring a hospitality partnership, discussing an acquisition opportunity, or seeking an experienced asset management principal, Mayur G. Dubal and Apex Asset Management LLC are ready to connect. The portfolio is built on purpose, precision, and long-term value — and the next chapter is being written now.
Explore the Portfolio
Review branded and independent hospitality assets across Utah, Wyoming, Oklahoma, and Florida.
Investment Approach
Understand the disciplined ownership philosophy behind every acquisition and operational decision.
Apex Asset Management
Learn how the strategic platform drives performance, accountability, and long-term value creation.